Depending on the industry that you’re in, the holiday season can either be a hectic time of year or one that is a little slower than the rest of the months. Whether it’s driving sales and boosting brand awareness, or setting yourself up for the new year while you’ve got some extra time, here are seven tips to help your business shine this Christmas!
1. Update Holiday Information Across Platforms
If you haven’t already, make sure your website, Google My Business listing, and social media channels are updated with accurate holiday information. Let your customers know when you’re open, what services or products are available, and if there are any shipping deadlines to note. Update website banners to reflect festive themes while highlighting important reminders like “Order by [date] for Christmas delivery” or your extended holiday hours.
2. Optimise for the Mobile Experience
If your website still isn’t fully mobile-friendly, now is the time to fix that! During the holidays, many people won’t be sitting at their desks—they’ll be using their phones and tables to shop, research, and browse while at home. Ensure your website loads quickly, is easy to navigate, and offers a seamless mobile checkout process. A poor mobile experience is one of the quickest ways to lose potential customers during the festive season.
3. Get On Top Of Your Social Media
Social media is a fantastic platform to engage your audience during the holidays. Share festive content such as gift guides, countdowns, or behind-the-scenes glimpses of your team preparing for Christmas. Use this time to review your social media strategy, plan content for the new year, and remind your customers that your brand is active and ready to serve them. With social media usage increasing by over 30% during the festive season, staying visible can help boost awareness and keep your business front of mind when people are ready to make purchasing decisions.
4. Build Excitement Through Email Marketing
Email marketing remains one of the most effective tools for driving holiday sales. Create a series of emails with clear subject lines that highlight gift guides, exclusive offers, or time-sensitive deals. Personalise your emails to resonate with your audience—recommend products based on past purchases or showcase your most popular items as “Top Picks for Christmas.” Segmenting your email list ensures the right message reaches the right audience, increasing your chances of conversion. If you’re a service-based business, take this opportunity to connect with your by sharing holiday promotions, personalised thank-you messages, and helpful tips for your niche.
5. Use a Quiet Period to Review and Plan
If the festive season is quieter for your business, use this downtime to reflect on your year of marketing. Dive into your website analytics, assess what campaigns performed best, and identify areas for improvement. Consider questions like: Which channels drove the most traffic? What content resonated most with your audience? Use these insights to start planning for the new year, setting clear goals and strategies based on what you’ve learned.
6. Take Advantage of Remarketing Campaigns
With more people at home during the holidays, this is the perfect time to launch remarketing campaigns. Even if conversions are slower due to holiday distractions, remarketing helps keep your brand front of mind. Shift some budget into remarketing and brand awareness campaigns to re-engage past visitors and build customer loyalty. This sets the stage for stronger performance once people are ready to take action in the new year.
7. Prepare for the New Year with SEO
The holiday season is a great time to ensure your SEO is in top shape for January. Review your website for technical issues, update meta descriptions, and identify new keyword opportunities based on upcoming trends in your industry. Preparing your site now helps ensure you’re ready to capture fresh traffic and capitalise on New Year’s resolutions when January hits.
