The Brief

The Challenge:
Fresh Financials, an online accounting and bookkeeping business, needed to increase their online visibility and generate more inquiries. The goal was to position them as the top choice for businesses looking for streamlined financial management through modern online solutions.

Our Approach:
We focused on an SEO strategy that highlighted Fresh Financials’ expertise in online accounting and bookkeeping. After identifying the most relevant keywords for their industry, we optimised their website to attract and engage potential clients searching for these services. Alongside content optimisation, we enhanced the site’s technical SEO to improve its overall performance and visibility on search engines.

The Results:
Our SEO efforts led to a noticeable increase in organic traffic, driving more qualified leads and strengthening Fresh Financials’ online presence. As their visibility grew, so did their reputation as a trusted provider of online accounting and bookkeeping services.

"Working with Chris and the team at Catalyst Creative Marketing has been a game-changer for us. They’ve been incredibly responsive and proactive in handling our account, always focusing on delivering results. Thanks to their efforts, we’ve seen a significant boost in leads through our SEO campaigns. The team is professional, approachable, and always available when needed. We couldn’t be happier with the service and support they’ve provided, and we highly recommend them to anyone looking to enhance their digital presence."

What We Did

At Catalyst, we developed a targeted SEO campaign for Fresh Financials with a focus on driving traffic through core keywords like ‘online accounting’ and ‘online bookkeeping.’ Our content strategy was designed to ensure Fresh Financials ranked highly in key areas such as Brighton, Sussex, Lewes, and the surrounding regions. By optimising their site and focusing on local SEO, we helped significantly boost their visibility, resulting in a substantial increase in inquiries from their target markets.

To maximise Fresh Financials’ growth, we implemented advanced conversion tracking across their website, allowing us to closely analyse user behaviour. This gave us insights into the key actions visitors were taking, whether it was filling out contact forms, completing questionnaires, or booking consultations.

By understanding how users interacted with the site, we were able to pinpoint areas for improvement and optimise their conversion paths. These insights played a crucial role in fine-tuning our SEO and marketing strategies, ensuring we drove not just traffic, but meaningful engagement that converted into leads.

"They wanted to be the go-to company for Online Accounting in Sussex and the surrounding areas, and that’s what we set up to do."

Results & Stats

Since partnering with Fresh Financials, we’ve seen impressive results across their SEO efforts. From October of last year to October of this year, we achieved a 19% increase in overall sessions and an 18% rise in organic search traffic. More importantly, engaged sessions skyrocketed by 112%, showing the effectiveness of our strategy in driving meaningful interactions. These results have significantly boosted Fresh Financials’ visibility and client engagement. If you’re looking for similar growth and success, get in touch with us today!

Fresh Financial Stats

19% increase in overall sessions

18% rise in organic search traffic

Engaged sessions skyrocketed by 112%

Our partnership with Fresh Financials has led to some remarkable keyword performance over the past year. For instance, the keyword “Cloud Accounting Sussex” has surged an impressive 95 positions, now ranking in the fourth spot. Similarly, “Xero Bookkeepers Lewes” has climbed 23 positions to reach the third spot. These significant movements demonstrate the effectiveness of our SEO strategy in enhancing their online visibility and driving targeted traffic to their site.

Keyword Tracking Fresh Financials

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