Skip to content
TaylorWest & Co
“We sat down with Sophie from Taylor West & Co and spoke about how we could bring her previous site into 2021″
The Brief
We sat down with Sophie from Taylor West & Co and spoke about how we could bring her previous site into 2021. Everything about her old site was screaming 2013 and in serious need of a more modern and sleek update to the site.
What we did
Sophie was happy for us to get to work where we created a few initial design concepts of how we thought the new site should look. One of the first things we foxed on was taking that boxy look of an old site and making sure everything was full screen, immersive and enticing. We wanted to give the site a new and contemporary update while working within the current branding.
It was also extremely important to make sure that this site was flawless on mobile.
Results & Stats
The results is that TaylorWest & Co now have a site that is a complete refresh of their old site where every element works perfectly on both mobile and desktop. It is now a much more engaging site with, year on year, green ticks all around. An increase in time spent on site by almost 50% and a 6.5% decrease in bounce rate. Because of this, the site has also seen a 12% increase in conversions.