Our Top 2022 SEO Tips
Having an online business without implementing any SEO strategy in 2022 means the business has very small chance of surviving. It is practically impossible to keep your business afloat in today’s day and age without any SEO. This is because, unless your business is extremely niche and well optimised, you will most likely have competitors competing for the best position in the search engine results page. If you have not implemented any SEO strategy to your site, you will not be appearing on the first page of the results page or even the next few pages for that matter.
This is why SEO is essential and a strategy you must pay attention to. SEO will improve your online visibility meaning the more visitors that land on your site, the higher your online traffic will be and the more likely you will be able to sell your product or service to a larger audience. Using SEO allows you to become the go-to person for potential consumers’ questions. SEO aids to your authentic voice in your field, as well as increased visibility and traffic which then leads to brand trust, which eventually leads to brand loyalty. Because of the trust you’ve built with them, SEO not only draws new customers, but it also enables you to strengthen your business’s relationship with those customers over time. Let’s have a look at 4 SEO tips you must be paying attention to.
SEO & UX Design
User Experience is going to continue to play an even bigger role in SEO going into 2022. User experience is significant as well as essential as it aims to meet the needs of the user. Its goal is to create pleasant experiences that encourage users to remain with the brand. Furthermore, creating positive sales processes on your products that are most favourable to commercial success is possible with a meaningful user experience.
Optimising For Voice Search
More & more people are using voice search. There are numerous advantages to optimising your content for voice. Being useful and saving time for your customers is your main goal. While AI is intelligent, the primary goal is for the user to acquire the correct information at the right time with least effort. This means you must provide your material in a format that is both valuable to the user and easy to identify for robots, otherwise a competitor might be doing a greater job than you and capture your customer from you. Make sure you are creating and optimising content that is going serve this purpose!
As people are asking shorter, more conversational questions, Google wants to give them quick and snappy answers. A featured snippet is significant since it adds another SERP feature that you can control. Featured snippets, which are usually found at the top of the SERP, give you more visibility to searchers and can help you increase brand recognition.
Don’t Underestimate Site Speed!
This should be an obvious one, but should never been underestimated. Site speed is the time it takes for a page to load from the perspective of a real user. Low performing websites that take a long time to load can turn visitors away. Sites that load quickly on the other hand often generate more traffic and have higher conversion rates. If a page fails to load within a few seconds, users tend to close the page or even the whole site. Ideally, you want every page on your site to load within 2.5 seconds or less.