How Google Digital Garage Can Help with Growing Your Small Business

Looking for ways to enhance your small business but not sure where to start? A platform like Google Digital Garage would be the perfect place to start, learning at your own pace with flexible and personalised training courses designed to build your confidence and help you thrive. Google Digital Garage enables you to gain today’s most in-demand skills and allows you to have that extra knowledge and advantage over other businesses. Anyone can benefit, regardless of their skill level, goals or background.

Why learn with Google?

With Google being the number 1 most used search engine in the world and the wide range of online advertising technologies putting it years ahead of the game, it is probably the safest and best place to learn. It is said that 86% of the UK population use Google so it undoubtedly makes sense to put your efforts into the world’s leading company as you are most likely to get a profitable return for your invested time.

The majority of courses available are free and are approved by industry experts, top entrepreneurs and some of the world’s leading employers, so you can be sure that you are learning valuable, up-to-date, real-world skills that help you create your digital marketing strategy and reach your intended goal of growing your business online.

  • Set your goals – Whatever your marketing goals, you’ll get a tailor-made learning plan to help achieve them.
  • Learn from experience – Watch video tutorials from small business owners, or get face-to-face training and mentoring.
  • Apply your knowledge – Test what you’ve learned and get practical tips for applying your new skills to help your business grow.
  • Get certified – Complete all the topics to earn a digital marketing certificate from Google and IAB Europe.

GDG Courses

Discover a range of free learning content designed to help grow your business or jump start your career. You can learn by selecting individual modules, or dive right in and take an entire course end-to-end. Find topics that include the Fundamentals of Digital Marketing, Promoting a Business with Online Advertising, Understanding Customers’ Needs and Online Behaviour.

How it works

How it works

Diving deeper into a specific topic on ‘Making Sure Customers Find You Online’, this course will allow you to discover some of the ways businesses can reach and connect with more customers online and additionally learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness. With just 4 modules and 3 hours learning time, you’ll come out with a handful of knowledge, allowing you to boost your business that extra mile.

Skills you’ll learn

  • Analytics and Data Insight: In this introduction to Analytics, you’ll be shown how to collect and analyse user data and turn it into actionable insights.
  • SEM: In this introduction to Google Ads, you’ll learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
  • SEO: Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
  • Web Optimisation: Identify the right digital channels that will help you achieve your business goals and create better online user experiences.

There’s no limit to how much you can grow with Google Digital Garage training. After watching video tutorials from everyday experts who’ve been in your shoes, you’ll build the digital marketing skills to promote yourself and your business online. You’ll learn how to get noticed by the right people, and how to make the most of the web to achieve your goals. The benefits are endless!

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