Why learn with Google Digital Garage?
As Google is the most used search engine in the world, it is probably the best place to learn. It is said that 86% of the UK population use Google so it undoubtedly makes sense to put your efforts into the world’s leading company as you are most likely to get a profitable return for your invested time.
The majority of courses available are free and are approved by industry experts, top entrepreneurs and some of the world’s leading employers, so you can be sure that you are learning valuable, up-to-date, real-world skills that help you create your digital marketing strategy and reach your intended goal of growing your business online.
- Set your goals – Whatever your marketing goals, you’ll get a tailor-made learning plan to help achieve them.
- Learn from experience – Watch video tutorials from small business owners, or get face-to-face training and mentoring.
- Apply your knowledge – Test what you’ve learned and get practical tips for applying your new skills to help your business grow.
- Get certified – Complete all the topics to earn a digital marketing certificate from Google and IAB Europe.
Discover a range of free learning content designed to help grow your business or jump start your career. You can learn by selecting individual modules, or dive right in and take an entire course end-to-end. Find topics that include the Fundamentals of Digital Marketing, Promoting a Business with Online Advertising, Understanding Customers’ Needs and Online Behaviour.
How Google Digital Garage Works
Diving deeper into a specific topic on ‘Making Sure Customers Find You Online’, this course will allow you to discover some of the ways businesses can reach and connect with more customers online and additionally learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness. With just 4 modules and 3 hours learning time, you’ll come out with a handful of knowledge, allowing you to boost your business that extra mile.
Skills you’ll learn
- Analytics and Data Insight: In this introduction to Analytics, you’ll be shown how to collect and analyse user data and turn it into actionable insights.
- SEM: In this introduction to Google Ads, you’ll learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
- SEO: Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
- Web Optimisation: Identify the right digital channels that will help you achieve your business goals and create better online user experiences.
There is boundless growth with Google Digital Garage training. Form digital marketing skills to help get you and your business out there. The benefits are endless!
