Powerdown220 Case Study

The Brief

The goal was straightforward: Increase visits which will inevitably lead to Powerdown220 boosting their client base. To achieve this, we implemented an SEO strategy aiming to drive targeted traffic and conversions to the website.

Powerdown220 is a UK company that focuses on voltage optimisation to help businesses save energy and reduce costs. Their technology lowers the voltage supplied to electrical equipment, which can lead to significant energy savings and a longer lifespan for appliances. They offer a guaranteed solution for businesses aiming to cut down on electricity expenses and minimise their carbon footprint in an eco-friendly way. growth.

"Partnering with Catalyst has transformed our SEO strategy at Powerdown220. We highly recommend their services! Chris, Kane, Kierrya, and Nick have been incredibly supportive, always offering answers and innovative ideas. Their feedback sessions provide valuable insights, helping us refine our strategy effectively. They not only have a deep understanding of SEO but also prioritise listening to our needs and understanding our goals. Their commitment to familiarising themselves with our organisation gives us complete confidence in their services. Catalyst is an invaluable investment for us!"

Josh Powerdown220

What We Did

The strategy for PowerDown220 involves creating a content plan focusing on landing pages and blogs targeting core locations and keywords like “Voltage Optimisation.” This includes keyword research, content creation, on-page SEO, and site management to ensure optimal performance. We regularly monitor the site for technical issues and promote content through various channels. By implementing this strategy, we aim to increase visibility, attract relevant traffic, and communicate our expertise effectively.

Also, We implemented comprehensive conversion tracking across the website, which is crucial for measuring success.

This enabled us to monitor precisely the actions users took on the site and the type of engagement that captured their interest.

Our strategic implementation of core keywords into our content has shown great results, with our pages now ranking on the first and second page. This significant improvement reflects the effectiveness of our content strategy in capturing organic search traffic. We have also seen a substantial increase in visibility and engagement, indicating a positive trajectory for our online presence.

"They aimed to become the go-to Voltage Optimisation company and that is exactly what we have set out to achieve."

Results & Stats

Comparing Jan 1 – May 22 2024 to Aug 14 2023 – Jan 2 2024, we made a huge increase users of up to 772% which is incredible. This is down to our content strategy with our thorough keyword research and optimisation throughout the site. Another key bit of data from this screenshot that we want to have a look at is, the organic search has increased by 45%! All looking very positive for Powerdown220

Powerdown220 are very happy with the work we have done as we have increased so many of their core keywords to reach the first and second page. For example, “Voltage Optimisation UK” being their main keyword and location, we are ranking in first position…

We are well on our way to have even more keywords to keep climbing into position, leading to more organic traffic and conversions.

As mentioned earlier, one of the key insights we’ve learned about Powerdown220 is a clear understanding of how their audience prefers to engage with them and the impact our efforts are having on driving traffic.

Recognising this is crucial for Powerdown220, as it should significantly influence marketing decisions, including targeting different services and locations, along with different marketing channels.

We are eagerly anticipating the continuation of our partnership with Powerdown220, striving for ongoing growth and we are excited of whats to come!

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