Jealous Sweets Case Study

The Brief

Our mission was simple: Enhance engagement to drive more sales for Jealous Sweets. To achieve this, we crafted an approach centred on creating compelling content and managing their social media presence. The goal was to amplify interaction and attract targeted traffic to their website. Jealous Sweets aimed to solidify its position as the go-to brand for vegan sweets. Working closely with the Jealous Sweets team, we developed a tailored social strategy, leveraging its effectiveness in broadening reach and connecting with a wider audience.

"We're really happy with the handling of our social media along with the amazing creatives Catalyst has provided for us! Chris, Kane, Kierrya, and Nick have been great, offering support, ideas and insights. Their feedback sessions have helped us improve our social presence. They understand our brand's needs and goals well and have been dedicated to creating content that connects with our audience. We have confidence in their services. Catalyst has been a valuable partner for us here at Jealous Sweets!"

Mark Jealous Sweets

What We Did

We strategically focused on crafting engaging content that aligns with the brand’s identity while also resonating with its target audience.

Developing a social media content plan has been key, enabling us to schedule posts effectively and stay on top of trending topics. Within this plan, we incorporate videos featuring Jealous Sweets interacting with the public, adding a personal touch to their socials.

Additionally, we’ve implemented boosting social posts with Jealous Sweets, leveraging it as a powerful tool to grow engagement and increase their loyal audience.

By closely monitoring user interactions and preferences, we continuously refine our approach to ensure maximum impact.

It’s all about understanding what resonates with our audience and delivering content that ignites interest and prompts action.

“They aimed to become the go-to company for vegan sweets in the UK and that's exactly what we've worked hard to accomplish”

Results & Creatives

Since teaming up with Jealous Sweets in the past few months, we’ve seen some impressive outcomes through social media paid ads. We’re keen to see more great results in the future and continue this collaboration seamlessly.

Since the launch of their new packaging in February 2024, we’ve been busy promoting and pushing the brand forward. Our creative campaigns have made an impact, as shown in the images. From engaging social media posts to standout ads, we’ve ensured that Jealous Sweets’ new look stands out. Our efforts have boosted brand awareness and connected with consumers.

Results from one of our best performing ads includes this Asda promo. This ad reached 1577 people and received 549 likes. That is a 37% engagement rate which is extremely strong for Instagram. Furthermore, analysing results and engagement has provided valuable insights into demographics and areas of focus for future campaigns. This data-driven approach enables us to optimise our efforts and ensure continued success in reaching and resonating with our audience.

We’ve been diligently working on testing different types of content creatives, experimenting with various text combinations to maximise engagement and resonance with their audience. This includes character and story-telling focused creatives, where we aim to express the personality of the character or the unique qualities of their sweets. By weaving narratives and injecting personality into our content, this enables their audience to forge deeper connections and create memorable experiences.

Additionally, we’ve explored engaging creatives that prompt customers to interact with the brand, whether through polls, quizzes, or interactive challenges. These creatives not only capture attention but also encourage active participation, fostering a sense of community and engagement with the brand. Through continuous testing and refinement, we’re committed to delivering content that captivates, resonates, and drives meaningful interactions with their audience.

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