Category: Marketing

It has been proved that having an active social media presence improves brand visibility, consumer loyalty, trust, and reputation. These components combined can massively help you improve sales and build a network of online advocates for your company. In the UK, adults now spend more time on social media than they do on the actual […]

Our Top 2022 SEO Tips Having an online business without implementing any SEO strategy in 2022 means the business has very small chance of surviving. It is practically impossible to keep your business afloat in today’s day and age without any SEO. This is because, unless your business is extremely niche and well optimised, you will most […]

Digital Marketing For Start-Ups A robust digital marketing strategy is the greatest and most efficient approach to grow your start up business. Mounting a business is difficult, and if you don’t have a strategy in place, you can end up wasting time and money on the wrong things. A strong digital marketing strategy involves much […]

How every company can take advantage of Google Ads Every company, no matter the size or industry, should implement and have a digital marketing plan in place. A digital marketing strategy strives to improve a company’s presence and promote interaction with potential customers eventually converting them into loyal customers. Hiring a digital marketing agency to handle the strategy side of […]

If the summer heat inspires you to get outside and get active, then Brighton is the place to be! Brighton was one of the most popular coastal staycation destinations last summer, with 52% Brits opting for a seaside trip! Brighton has a vast range of activities and experiences to choose from, from beach and water […]

Google Performance Max Features It’s no surprise that Google encourages advertisers to use Performance Max campaigns. By the end of 2022, Performance Max campaigns will have completely replaced Smart Shopping and Local campaigns. Google is providing new features to assist advertisers by announcing the launch of three new features in the following weeks. Performance Max […]

Google Universal Moving To Google Analytics 4 – What you need to know! If you are probably using Google analytics, chances are you using universal analytics (UA). Google Analytics is a well-known free web analytics service that helps website owners understand how visitors interact with their site. Google has been adding features to replace UA […]

Our Favourite Shopify Apps For E-com Stores You have a wide range of options when it comes to enhancing the functionality of your online e-commerce store thanks to the thousands of applications available in the Shopify App Store. However, given the abundance of options, we felt it would be wise to highlight the top Shopify apps that […]

A marketing tactic known as Value-Based Marketing relates to the morals and values of your target audience. Beyond a customer’s desire in a good or service, the strategy’s main goal is to establish a true connection with them. It creates a strong link between the brand and the consumer. The world is a better place […]

What is Local SEO? The process of optimising a website for local search in order to improve traffic, leads, and brand awareness is known as Local SEO. In essence, it’s how companies raise their online presence to connect with a localised target market. Why is Local SEO important? Search engine optimisation (SEO) is essential to […]